The Future of Entertainment TV
For most of the 20th century, Hollywood was known as the epicenter of the entertainment world. The best movies, the biggest stars, an entertainment capital like none in history. But in the last 25 years, technology has rearranged where the majority of entertainment content and people are coming from.
Hollywood by the Numbers
On average, Hollywood produces 500 films per year and reaches a worldwide audience of 2.6 billion. The average length of a modern movie is about 2 hours. That means the Hollywood movie industry produces about 1000 hours of content per year.
Usher in the Era of YouTube
YouTube users on the other hand upload 48 hours worth of content every minute! This means that every 21 minutes, YouTube provides more entertainment than Hollywood does in 12 months. Now, some people might argue that there is a big quality difference in the entertainment being provided, but there’s also an enormous price tag associated with that content, whereas posting to YouTube costs a big fat NOTHING!
You might argue that a lot more people watch movies than YouTube. Again the statistics show a different story. In 2009 YouTube had 129 million views a day, so that means in 21 days YouTube reaches a bigger audience than Hollywood does in an entire year.
While there is no question that there will always be a place for high quality entertainment in the world, the power brokers who believe Hollywood is the only way to make it big are facing a dire reality. Since content creators in the developing world outside of Hollywood far outnumber the number of content creators in it, it’s safe to say that the technological tools now available to most of society have enabled a world that once was silent, to now flex their creative muscles to the world at large.
The Entertainment Industry’s Shift in Power
This does not mean that over the next 5 years Hollywood is going to die off, but it does mean that you will see a massive shift in where entertainment content is provided. At one time it seemed like almost all TV shows were shot in the prominent Hollywood studios like Warner Brothers, MGM and many others. Now, the majority of TV shows being produced have shifted to reality based programming which is shot on location, most of which is outside of Tinseltown.
So what does all this mean for you? First, it means that no matter where you live or what you do, you can “make it” in the entertainment biz. Personalized videos will trump high dollar productions moving forward because they cost less and have more appeal to specific niche audiences. The same is happening in the nutrition world where DNA based technologies will trump one size fits all nutritional supplements.
What This Means for TV Hosts
If you’re a TV host, the classic assumption was that in order to be considered for most any network job, you had to live in LA. Truthfully, there are still many players who will tell you that. But they’re pridefully holding onto a lie that will catch up to them soon. I’m here to give you the honest truth based on the factual evidence stated above. You no longer have to move to Hollywood to make it big. You don’t have to head west and live out of your car and go to auditions everyday against all the other starving artist entertainers and hosts.
The new Hollywood exists right in front of your computer wherever you live or by talking to the phone in your hand. The real magic is in how you market yourself to be discovered. It’s time to quit worrying about agents and managers and auditions and start putting your time and resources into learning how to market and brand yourself. You have just as much power as they do to put yourself out there. Ask Justin Bieber, Carly Rae Jepsen, Justine Izarik or any of the many other celebrities who made it big by being discovered organically. The Internet has changed the game and you now have a tremendous advantage. It’s time to quit coming up with excuses of why you can’t make it and start showing the world why you can!