“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This philosophical question doesn’t have a right answer, only a perceived opinion.
Likewise, your blog, your message, your videos, and your brand are much the same way. The sound they make is irrelevant, if there is no one there to watch you, hear you, or read about you.
Too often, as hosts and performers, we get wrapped up in “the thing.” We spend so much time editing, practicing, and perfecting for our “someday” audience that we lose sight of the fact that we don’t have an audience … yet.
Call it a fan base or a following on social media, but you must have someone watching and listening in order to be recognized or make an impact of any kind.
Just because you build it, doesn’t mean they will come. You will not draw crowds of raving fans or hordes of like-minded believers simply because you post a video or write a great post—no matter how great you believe your skills or message are.
The truth is counterintuitive. Must we really gather a crowd in the forest before we begin to chop the tree? Yes!
Now is the time to start surrounding yourself with others who will (or might) be interested in what you have to say. Audience-building now Is just as important as creating your reel, developing a plan or producing your own mini show.
Take Justin Bieber for instance. He didn’t work his way through the ranks of the Disney or Nickelodeon. He didn’t pitch studio after studio on his music until he found someone to listen. Justin honed his craft while building his audience through YouTube videos and social media channels. And one day Ellen Degeneres discovered him on Youtube.
Whether you like him or not, Justin built a following by hosting mini-concerts at public venues and invited fans and friends through social media. Eventually, his self-selected audience roared so loud and so big that a major label could not deny his stardom. His platform demanded it.
So how does apply to you today? Establish some credibility by posting and publishing yourself first.
• Create a YouTube channel
• Make short YouTube videos for your own channel.
• Create a Facebook Fan/Like Page
• Start consistently publishing blog posts (text or video).
• Guest post to other blogs with similar interests.
• Consider producing a podcast.
• Be a guest interview for other blogs, podcasts, online radio shows, teleconference calls, webinars and more.
In short, get yourself out there to whoever will watch! If you are waiting for that big network show gig to validate your work and make you famous, you’re going to be waiting and waiting and waiting.
Wouldn’t you rather be making some noise now? I know I would!
The competitive asset you bring to any casting director or producer is not merely your demo reel, but the audience you bring with you.