For the next 4 weeks, I want to really help you lay a strong foundation for your hosting career. There are so many elements that go into becoming a TV host, but few are more important that developing your personal brand. Because without a brand, we don’t really know who we are or what we stand for. It’s like being blindfolded and throwing darts at a dartboard. We’re unsure where they will land or if we’ll even hit the board!
Many times when we hear the word “brand,” we automatically start thinking about companies, products and commercials. While branding definitely has a strong place in the corporate world, more than ever it is now becoming an absolute must for those of you trying to make a name for yourself in TV.
William Arruda is one of the top personal branding experts on the planet. He’s written a New York Times best selling book called “Career Distinction” and speaks to both coporations and induviduals all over the country on the subject. In the above video, you’ll learn one of the most important reasons why personal branding is so important; differentiation. That’s right, YOU are different from everyone else and you have to be able to show that. This is where the personal branding process begins.
As an example, there was a period in my life when I was between TV jobs. I was not on the air at the time and felt like I had lost my mojo. Without the on-air credibility of people seeing and hearing from me everyday, I felt inadequate.
But that feeling couldn’t have been further from the truth. It took a good friend and mentor to open my eyes to the fact that I had developed a unique and rare set of skills being on TV that people not only could utilize, but would pay good money to do so. However, without a voice to promote those skills, I was like a boat without a motor. Once I found my voice, it provided focus and propelled me forward very quickly.
No matter where you’re at on your career path today, or whether or not you think you have what it takes to succeed in TV, the truth is we all have something unique about us that is valuable and usable.
I see new hosts pop up on shows all the time that at one time were “nobodies.” These induviduals knew who they were and what they were about, did the best they could with what they had and took advantage of the opportunties that presented themselves. As their success has shown, it paid off.
So as we begin the journey of personal branding, take inventory today of the skills and knowledge you already have. Make a list and start to look at all the things you can be doing with those skills and knowledge to create your “brand.” From there you can start building a solid foundation for your career.