A brand is the emotional and psychological relationship you have with your audience. Strong brands elicit emotions, and sometime physiological responses from those watching. What happens when you take the time to develop your brand before you do any real marketing is that it helps create an identity that will resonate with your audience. You’ll more easily be able to develop an emotional relationship with your fans because when it comes down to it, people don’t buy into people, they buy into the emotional feeling that person gives them.
It’s about their gut feeling when they see and hear you. It’s the reason they choose to watch you over something or someone else. Your brand is your cornerstone and the blueprint of how you want your audience to see and experience you. It will be the spark of all conversation about you and determine the position and strength of your ability to market yourself. Your brand must be authentic and it must be about you.
The concept of personal branding was introduced to the world in 1997, back when branding was primarily applied to the corporate culture…things like big companies and products on the grocery-store shelf. Then personal branding started to filter into the entertainment world. Now everything about entertainment TV, from hosts to celebrities looks very different. More and more people who are in front of a camera now approach their careers very differently.
They are more cognizant than ever to the perceived value they deliver to their audience and fans. They’ve started to use the principles of branding to align what type of person they are with what they’re doing on a daily basis and how they’re doing do it. What this new form of personal branding means is that if you want to advance your career and achieve your goals, it doesn’t start when you get a job, it starts right now, right where you are. You don’t need a big network, loads of cash or an agent to get you out there; you now have the ability to do it yourself! You must prepare for what’s ahead and if you don’t, no one is going to feel sorry for you when the right opportunity comes along and you miss out on it because you weren’t ready.
I can’t be more clear about how important your brand is to your foundation of your career. If you see yourself hosting a top rated show one day, then it begins right now BEFORE millions of people know who you are. Go back through my blog posts for the last few weeks and take notes. Start constructing who you are and what you’re about. The more clear and concise, the better!