We all know what our story is because we’ve lived it everyday, but how often have you tried to verbalize it to others? Does it come out smooth or do you have a tough time getting it out and making it interesting?
The advantages to telling your story can be HUGE, whether it be via a blog, a vlog or Social Media. It can be the story of your career, the story of the your life, or the story of how you developed a certain hobby. In the end, there are 3 reasons why people want to hear stories about other people—just like them:
- People long for connection. When you tell a human story, it resonates.
- People invest in other people, not objects.
- Human stories—especially those of failure—create loyalty.
Don’t be afraid to talk about the tough parts of your life. We all have a natural tendency to show our best side and to hide our flaws. But it is those struggles, those moments when we make a mistake or when we have to apologize, that really engage other people.
So as a homework assignment, start writing out your story. Don’t be afraid to tell the good and the bad. For many people this will be your persona that they identify you with because they’ve never met you in person. So make the descriptions vivid, emotional and funny if you’d like. A good story goes a long way in helping identify your brand.