So you’ve got a Facebook fan page, a Twitter account and a YouTube page, now what? This is where many people run into the, “What in the hell do I post?” conundrum.
Most people see an increase in fan and followers when they come up with funny and creative ways to engage with people over social. When you connect with someone on an emotional level (AKA making them laugh or cry) have a good chance at increasing your numbers. Or you can offer them something for free, this is a good tactic as well.
I once saw a guy on Twitter who had the idea to draw personal sketches of his first
3,000 followers on Twitter. Within 24 hours, he had gained over 2,000 followers and today has over 5,000, an 8,000% growth. Of course that makes Greg a BUSY man, but when he posts the sketches – they go viral very quickly.
Remember, the life of a Twitter post is short. Post content consistently. Consider using a tool that allows you to schedule tweets in advance. We’ll talk about these in tomorrow’s blog.
You must keep in mind the old adage “content is king.” To make sure this holds true you must find funny, unique or interesting ways to show your brand and personality.
Don’t be overly promotional. Show, don’t just tell, your audience how to get the most out of becoming a fan or follower of yours.
Mike Rowe is genius at posting funny content, because half of the time it involves him. Here’s one example of a recent post that generated several thousand likes and hundreds of shares for his fan base that is 2.2 million strong.
Now, if you;re not funny, and many of you aren’t (wink wink) then it’s all about finding other content to share. For me one f the best ways to find good content to share is to find fan pages that have personalities similar to mine. For instance I have several resources I use for motivational photos and funny videos that i re-post often. I track a lot of the posts to see what’s working and what’s not so I can tighten up my creative energy in the future. That way, instead of throwing a dart at the wall, you can start to narrow down to a more focused target that doesn’t take up all your time.
If you’re looking for some resources to get you moving, try cracked.com and passiveaggressivenotes.com. Good Luck!