You should never underestimate the power of being totally cool to people and doing good things for others. I’m not talking about being manipulative and lame. I’m talking about just being a genuinely nice person who actually gives a damn. It goes a long way.
You’ve got a guy who wants info on how to get started in the marketing industry. So you send him a few resources about how to excel rght of the bat and he digs them.
Then you send him a pdf outlining a great step-by-step blueprint for really making it big in the exciting world of marketing. Once again, he’s stoked. Loves it. Thinks you’re awesome. You keep this up for another six months. All the way up until Christmas. The guy gets his Christmas bonus check and the first thing he does is run home and calls you to thank you for all that you’ve done to help him and asks what he can do to return the favor!
Because you were consistently cool to him. You were actually nice. You actually helped the guy out. A LOT.
Here’s the deal: People remember this kind of stuff and when you’re repeatedly cool to them, they will want to help you get what you want.
But 90% of our efforts are often focused entirely on that tiny little segment of people who we want something from. And we ignore the overwhelming majority of people who we don’t need something from, yet they could really use our help. Do that and you’re leaving 90% of your potential on the table.
Here’s What To Do Next
Make it a point to perform random acts of kindness both in your community. Do this every week for the rest of the summer. Just GIVE STUFF AWAY TO BE COOL. For example, write a blog post every week or so outlining how to solve a problem your market is facing. Hell, you don’t even have to make your own videos. Just find newsworthy information that will help your community and give it to them.
I do it all the time and I get tons of extra contacts from it. All I do is find a cool material that i think people could honestly get something out of …and then I put that video on my blog and tell people about it.
Even people who don’t neccessarily respong to it will still remember that I helped them. Your readers and subscribers are no different.
Oh – don’t want to make videos? Don’t have a blog? Try podcasting. Make a weekly podcast that has actual good information in it and you’ll reap the rewards. In fact, the word “reap” is fitting.
All I’m really advising you to do is to constantly sow the seeds of coolness in your community and with your friends and you will reap the rewards, guaranteed. It’s really one of the oldest success formulas known to man.How to get people to do what you want