Having a great social media page and a bunch of awesome content is great, but unless people are actively participating on your page(s), you’re doing yourself a disservice, because you’ll be wasting a lot of time. Here are some key ways to get your fan base to interact with you.
One easy way to get your fan base involved is to ask questions. Multiple-choice questions as well as open-ended questions both work well.
The questions can be related to current events, they could be personal or they could just be random. Experiment with different kinds of questions to see what your fans respond best to.
Create Polls and Quizzes
There are many, many tools you can use online to create interesting polls and quizzes. These are a fast and easy way for people to interact with you and with one another. The quiz should ideally be very short, only about 10 to 15 questions long. It should feel fun and entertaining and not like a survey.
Try Hosting A Contest
There’s nothing that generates user engagement quite like a good contest. A good contest can get a ton of people to really excited and passionate about your brand.
If you can, try to tie your contest back to your Facebook page. For example, make it so that whoever is winning is posted on your Facebook page every night, so friends of your fans will naturally join your page to see if their friend is winning.
Share Meaningful Content
We talked about this in my previous blog, but a good percentage of these content pieces should be creative and published by you. However, there’s no harm in also linking to other people’s content if you believe your audience will love it.
Don’t overdo the content linking; but as long as what you’re linking to is relevant and your fans getting value out of it, you’re good to go.
Comment on News Events
One area that often gets a lot of people engaged is news items. If there’s a hot news item going around, comment on it with your own thoughts and opinions. Then ask your audience what they thought. Make sure to avoid political discussion however, as that’s an easy way to alienate people.
These are a few different ways you can engage your Facebook fans. Get creative. There isn’t a set formula when it comes to Facebook. The key is getting people to communicate in a two-way street, so they feel part of your brand’s experience, rather than just being talked at.