I can’t even begin to imagine how many more options for marketing yourself today than there were a decade ago. This mass of connectivity has also brought with it a ton of confusion as to where you should concentrate your time and energy to market yourself. The good news is you don’t need to let it get the best of you. If you simply choose three things to CHANGE in your marketing, or three things to START in your marketing, you will come out with new found branding & marketing strategy.
Of course there are a million ways to leverage the Internet in your personal marketing, but to keep it simple for you, let’s cover the three tools that should be at the top of your marketing list. Remember, any marketing you do needs to follow a well thought out plan.
- Be realistic about your time constraints and the amount of time you can commit to for carrying out the marketing plan
- Your marketing carries YOUR message, you are only limited by your imagination and the ideas and information you’re able to produce
- Money is a key factor, how much can you spend? How often do you need to spend it? How much you’re willing to invest in your future NOW is the first step in planning your marketing
The Internet is a brew-pot of potential and those willing to work it will no doubt see an increase in fan activity, exposure, and loyalty. By developing relationships and providing entertaining or informational content to your growing fan base, you’re able to reach into the lives of others and make a difference! There are three ways I see this happening, and they all fit together like clockwork:
- A YouTube Channel
- A personal Blog
- A Facebook/Twitter account
A YouTube channel is your visual medium that provides fans a chance to see you and gauge your personality on camera
A personal blog pushes you out to a wider audience, creating an online presence and setting you up as an influential person.
Finally, a carefully worked Facebook page and twitter account engages the people you know and creates “fans” by providing them with great content that will further engrave you into their minds.
See how it all works together? This is the beauty of connectivity on the Internet! If your goal is to grow your brand and increase your fans, leveraging the Internet will help you get there. It does take a time commitment, and there will be a learning curve for many, but the benefits will outweigh the cost and you will be setting yourself up for future success.