I’m pretty sure most of you clicked on this because you saw Kim Kardashian. If so, let me just say my tactics worked. Now let me tell you why.
Did you ever wonder how in the hell someone like Kim Kardashian ever became famous? I mean sure she’s a pretty woman, but no more so than many others out there who aren’t in the spotlight. So how and why did the “Kardashians” become a household name?
The answer is marketing.
No matter what you think of the Kardashian’s and their ridiculous and petty need for attention, their rise to stardom is a fundamental lesson about the power of marketing. If you want to increase your exposure, it’s incredibly important and essential to learn and utilize great marketing tactics.
As we roll into July, I’m transitioning into the subject of marketing yourself. If you don’t already, you’ll soon understand why it’s so essential to get yourself out to the world at large so they know who you are.
Let me be straight with you, marketing a product or company is one thing, but it’s a whole different ballgame when you start thinking of yourself as a “brand.” At first you feel like an object and it almost feels dirty, like you’re pimping yourself out, but you eventually get used to it. When it comes to getting recognized, the only way to make that to happen is to somehow shine the proverbial public spotlight on yourself?
Companeis do this everday and sometimes you don’t even recognize how they brainwash you. Just watch the Olympic trails and the upcoming Olympics. “Coke” and “BMW” will be on the screen every commercial break! The Olympics is their marketing “vehicle.”
The fact is, I don’t care how beautiful you are, how smart you are, how many friends you have or how much money you’re worth, without a marketing vehicle to let the world know about you, you’re just another average Joe in the public eye. I’m not saying you need to be an Olympic sponsor, but there are many much less expensive ways.
I know there are a ton of you out there who day in and day out are doing everything in your power to get the world to see you, but no matter how hard you try, it seems like you’re spinning your wheels. Well in that case keep reading.
- Are you utilizing all the social media tools out there? (There’s more than just Facebook and Twitter. There are MANY other sites and vehicles in social media that can give you incredible visibility.)
- Are you out shaking hands with influential people and making yourself know in the right circles?
- Are you learning what some of the more successful personalities are doing to create more recognition and fans?
There are so many different ways to market yourself and this month I will dedicate my blog to teaching you some of the best personal marketing strategies that are working RIGHT NOW. Sure, the vehicles we use to market ourselves (Facebook, TV, magazines etc.) are changing all the time, but the principles that make good marketing will never change.
So if you’re having trouble getting yourself out there, creating a buzz, generating more fans and wondering how in the heck others are succeeding, subscribe to my blog this month and get ready for some good education. You will not be disappointed.
Besides, the only thing it can do is help you by giving you more knowledge on how to get better instead of reading a bunch of fluff on what the Karddashians are doing!