SOCIAL MEDIA

POSTING GUIDE

 

FAN PAGE CUSTOMIZATION

 

Involver

This is a very easy page to use and install an attractive welcome page. Oh yeah, and since you’re in the TV business and VIDEO is your #1 modality for delivering content, you can add a you tube video box app from this site as well. To keep up with the highly visual theme, there’s also a photo gallery and Flickr tab apps. You can even install an app to poll people. Very useful page to bookmark!

Wildfire

The Wildfire Iframe app is currently free and works well. It’s easy to install and has fan-only content capability. You can use your own image as your Welcome page or if you want to spruce it up, you can do HTML programming.

Shortstack

This is another great Iframe application and if you want more options, you can customize your Facebook Page with contests, sweepstakes, videos and custom forms.

Pagemodo

This is the app I personally used when creating my Facebook like gate.  The app is very easy to use if you want to have multiple photos and don’t know anything about coding apps.

Fiverr

By far the best site I have ever found for creating webpages and fan pages! As a matter of fact, many of things you see on this webpage were created with the help of Fiverr folks! Hire people for 5 bucks to do things like design an attractive fan page, drive traffic to your site or even record a testimonial for you. And ALL costs $5. You pay by pay pal and you can track your work in progress, exchange files and communicate. Pretty fascinating stuff

 

APPS THAT WILL AUTOMATE POSTS

 

Facebook Fan Of The Week

Add a Facebook “fan of the week” app to get more comments, posts, likes and fans. Every week, one fan out of those who interacted with your page is picked as “fan of the week.” This encourages everyone to participate more. It’s fully automated and picks a random fan for you. Once you install it, you don’t have to do anything else, it runs itself. Easy to install and effective at generating fan page interaction!

Booshaka

This gives points to fans for posting, commenting or liking stuff on your wall. A custom tab called Top Fans will appear on your page that enables you to track all your fans’ activities. A pro version also lets you allocate perks. Fans get the points for posting to your wall and they also receive points for posting likes and comments. You can view the stats of each fan listed and see how they have participated. The app also gives you a complete history of each fan’s activity on your page.

Networked Blogs

Got a blog? This lets you connect it to your Facebook page, which auto-publishes each post you write onto Facebook. Fans can like, comment, or share directly from Facebook. Even though I will say it’s always best to manually post to FB for engagement purposes, sometimes automation is very helpful when you know you’re not going to be near a computer. The app puts the title of the blog post, the first picture in the post and the first few lines of the post on your Facebook page. This will allow for easy sharing of your posts by others.

Post Planner

You can’t be on Facebook 24/7, so use Post Planner to schedule posts there. It has the added perk of enabling you to schedule posts with pictures or video. And you can schedule your posts for specific times. The only drawback, if there is one, is that it costs $4.95 a month to do so.

Contact Me

Make it easy for people to get in touch with you with a contact form on your Facebook page. With the Contact Me App you can add many different fields and customize the form.

Constant Contact

Many people wonder how to add a newsletter signup to their page. There are lots of ways, but what I like about the Constant Contact application is that it is very simple to use. You will have to establish an account with the Constant Contact email service. The signup doesn’t allow for a lot of bells and whistles, but you can add text to talk about your newsletter and even a picture. For people who are intimidated by code and too much customizing, this application can be the way to go.

If This Then That

This puts the Internet to work for you. You can monitor the Internet for stories or articles on your subject area and IFTT will automatically create status message on Facebook and can even send a text message.

Hootsuite

This is the post scheduler I personally use. For those of you who follow me on FB, Twitter and Linked In I post nearly every day with this tool. Posts, videos, photos etc. With the proper planning, one day of scheduling posts gets me through 3-4 months with this tool. Automation is truly a lifesaver! I highly recommend it.

 

APPS FOR PLANNING YOUR POSTS

 

FOR MAC USERS – MINDNODE

FOR PC USERS – MINDMEISTER

 

WEBSITES FOR DOING LIVE EVENTS ONLINE

Live events on Facebook allow you to speak directly to your audience and vice versa. To do so, you’ll need an app or plugin for video. Here are three I recommend:

LIVESTREAM

The new Livestream is an innovative new platform that combines live video with real-time photos, text, and video clip updates. The technology supports live blogging all executed with ease using the real-time posting tools from both mobile and the web. Features on the New Livestream include an improved video player and an array of new tools that allow more people to discover your event, interact with it and share it across the web.

USTREAM

Ustream is the leading live interactive broadcast platform. Anyone with an internet connection and a camera can start engaging with their family, friends or fans anytime, anywhere. Millions of Ustream users view and broadcast a wide variety of content, from high school sporting events to red carpet movie premieres. Notable Ustream broadcasts include major political events, concerts, conferences, movie premieres, talk shows, sporting events, interactive games, and personal milestones.

LINQTO

Linqto is a many to many live online platform. It is easy to use, no download is required, and is available as a Facebook application. A standard URL is also provided as an additional entry point to the live site. Subscribers receive their own individually branded Facebook application with landing page for navigation and viral news feed marketing features. Linqto provides quality viewing and participation for 2 to 300 users.

 

TOOLS TO INCREASE YOUTUBE VIEWERSHIP

WWW.TUBETOOLBOX.COM

VIDEO MARKETING SOFTWARE FOR HOSTS

 

 

 

 

 

 

 

 

 

 

 

GREAT FACEBOOK FAN PAGE EXAMPLES

TY PENNINGTON FACEBOOK FAN PAGE

TY PENNINGTON FB PAGE

GIADA DE LAURENTIIS FACEBOOK FAN PAGE

GIADA FB PAGE

GUY FIERI FACEBOOK FAN PAGE

NANCY O’DELL FACEBOOK FAN PAGE

NANCY O'DELL FB FAN PAGE

GO HERE TO CREATE YOUR OWN FACEBOOK FAN PAGE