Free Tool To Optimize Your Videos For the Web

Tim Tialdo January 25, 2013 0

How TV Hosts can Optimize Their Videos for the Web

The Biggest Challenge…

Over the years I have found that working in a visual medium like TV has a ton of advantages, but it also presents one ENORMOUS challenge that we always must deal with, technology.

Anyone doing on-camera work, especially TV hosts know that being able to let other people watch their videos is crucial to their success.

While the incredible video making platforms like Final Cut Pro, Adobe, I movie and so many others exist, the challenge always seems to be how to get them to work like you want them to once you are finished shooting and editing.

Handbrake to the Rescue!

If your like me, if you could just get past the frustration of rendering, exporting and compressing a video, life would be smooth sailing. Be frustrated no more. Today, I have a free tool for you that will definitely put you on the path to less stress. It’s a FREE downloadable app called “Handbrake.

This app is a video transcoder, which in layman’s terms means that you can shrink video size, compress and reformat larger videos to MP4’s or other comparable formats, thus making them easier to upload and view on the web.

Simply go to this website to download Handbrake. It is available for both MAC and Windows based computers.

Once you are done downloading and installing it, watch this video for a walk through of how to use it.


That should give you a basic overview of how to use Handbrake to make your video compressing tasks a bit easier. But if you just like it all laid out as a list, I’ve provided that for you below to use whenever you want.

Handbrake Optimization Checklist

Format – MP4

Click “web optimized” box


Video Codec – H.264 (x264)

Framerate – 5

Quality – Constant Quality

Slide Video Quality Meter to 25


Audio Bitrate needs to be 128


Make Reference frames “4”

Go to “Picture Settings” Icon at top

Anamorphic tab – NONE

Make Either 640 x 480 for 4:3  OR 640 x 360 for 16:9 (Width will automatically adjust with Height)

Close window and click start

Have you had any other issues with creating your videos for the web. If so, leave a comment below and I will do my best to solve your problem.

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